Together with its Lobster_pim team, Lobster helped mail order firm Lehner deliver an exciting project.

The aim was to update 50,000 web shop products in German and French as well as introduce a multi-channel publishing system. Another focus was compiling a wide range of product data for the firm’s print and online channels. At first, this task seemed incredibly complicated as the firm issues more than 20 print catalogues in various languages every year in addition to large-circulation promotional flyers.

Lobster PIM was ready for the challenge. Now, Lehner can centrally process and update all its product information as well as efficiently produce advertising content with database publishing. Integrating Lobster_pim and priint:comet has also allowed the firm to automate the creation of print content. Lehner can now combinine product subgroups, display images and brand logos, adopt pages from previous publications and easily switch between languages. The data integration software Lobster_data (embedded in Lobster_pim) exchanges data in real-time and sends enriched data updates to the web shop. This was an area Lehner was particularly keen to ensure error-free, customer-friendly data management, as 77% of its orders are placed online. As a mail order company with 15,000 product types, around 50,000 products in its range and 9 branches, the Swiss mail order company can now offer its customers seamless integration and an optimised shopping experience. All thanks to Lobster_pim.